You're a smart woman who's done her homework. You've created an ideal client profile with some demographics, personality, and lifestyle traits. You know that "Aubrey" has one child, shops at the organic market downtown, has an off-duty style, and listens to music on vinyl.
The screensaver on your laptop is a photo you snagged from Pinterest of what Aubrey might look like.
But what you don't know is how the heck any of this is supposed to help you grow your business.
The problem? Aubrey is too abstract. You only know her on the surface. You don't know Aubrey at her core where her deepest desires and struggles live, and what that means for your business.
A conversation (not a survey) will give you insight into what your audience really thinks about that new product line idea, what you currently have going on, or your overall brand. During these one-on-one interviews I'll find out how your audience thinks, talks, and what motivates them. How they want to feel, and how you can give it to them.
- Testing product or service ideas
- Client/customer research
- Brand audit and/or refresh
- Content creation
- 5-8 interviews- $1,998
- 9-12 interviews- $2,750
Your Audience Insights include:
- Interviews with up to 3 members of your team to assess current brand
- Scheduling of all client/customer interviews once I've received contact information
- 20-30 minute interviews with each client/customer
- Custom Brand Messaging Style Guide
- Report with all insights collected during interviews
- Analysis with all trends, keywords and phrases, and overall impression of your brand or product/service idea
- Suggestions to edit your copy so that it reflects your ideal audience
- Content ideas to get you started!
Work with me:
Ready to stop assuming and spinning your wheels about the best way to market to your ideal audience? Complete the form below and let me know how many of your clients/customers you would like interviewed. I will respond within 24 hours to schedule our first meeting and send an invoice. I'm excited to help you use your voice and build your brand! Let's begin.