So you’re ready to incorporate listening into your marketing plan, and do some in-person customer research to gain insight into how they think and feel. But there’s one thing standing in your way: you aren’t the best listener.
It’s okay to admit it. We’re all friends here and have had our moments of being less than stellar at receiving information. Like during that morning coffee run with your girlfriend where she incessantly talks about how she’s totally vegan but can’t wait to try that new sushi place downtown.
You’re well-intentioned. You really want to be all-in and focused on what the person in front of you is saying but you find yourself zoning out.