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Audience insights

You're a smart woman who's done her homework. You've got your ideal client profile with a few demographics, personality, and lifestyle traits.

But do you know who she is at her core and what that means for your business?  A conversation (not a survey) will give you insight into what your audience really thinks about that new thing you're getting ready to launch, what you currently have going on, or your overall brand. During these one-on-one interviews I'll find out how your audience thinks, talks, and what motivates them. How they want to feel, and how you can give it to them.  

 
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Content Planning

No more throwing random marketing tactics at the internet and hoping it sticks, or struggling to get the ideas in your head into a clear and meaningful process. That's an overwhelming time-suck where, (spoiler alert), nobody wins. I'll create a content calendar based on your goals, and show you how you can create content that invites a personal relationship with your audience, giving them exactly what they want...and need.

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content creation + editing

You know your ideal client so well you're like an emotional voyeur. The strategy is set. Now it's time to pull your message together via educational and inspirational blog posts, video copy that lures audiences into your world, and insider emails that keep them there.

This service can include blogging/article, video, and print copy, email marketing, educational ebooks. However, it does not include social media and website copy.