Women's stories have the power to both liberate and connect. Women's stories show you that you are not alone in this thing called business, love, motherhood, life. They shake up the soul. They remind you that anything is possible.

I'm Tiffany.

I conduct customer research and write content for creative small businesses and self-care brands owned by women. Women like you who are determined to create, live free, and live well- no matter what.

 
 

Daring brands do it best.

They tell the right stories with the right words for the right audiences.

But when was the last time you had oh-so-many extra hours in your day to create quality content your audience wants? Probably sometime in the vicinity of never.

You know that good content can grow your business and elevate your brand.  

You also know that filling orders, running your store, or working with clients is where your attention should be, not getting frustrated trying to find the right words.

You want a brand daring enough to reflect who you are and what you believe in. To pluck honesty, heart, and a little bit of magic from everyday life to connect in a real way.

How do you get that sans banging your head against the wall? By telling your brand's story through an audience-driven content strategy.

 

Enough with the marketing jargon--what exactly is an audience-driven content strategy anyway?

It's attracting the people you want to work with most by creating content that makes them feel like "Where have you been all my life, I'm so glad I found you!" Daring brands do this by: 

  • in-depth, intimate talks with their ideal audience (people you want to work with most)
  • using their findings to inform content ideas and planning
  • creating, creating, and more creating of content their ideal audience actually wants

 

But what if you could have the exact brand you want that attracts your ideal audience without spinning your wheels creating content?

What if your job was simply to serve your audience with meaningful experiences that made their lives better, without stressing over client interviews, content strategies, and writing?

You may not have the time or the right words, but I do.

I'll discover what makes your ideal audience feel seen, heard, and catered to, and connect them to your brand on an emotional level where it counts. 

 

Keep scrolling to to see how.

 
 
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Audience insights

You're a smart woman who's done her homework. You've got your ideal client profile with some demographics, personality, and lifestyle traits.

But do you know who she is at her core and what that means for your business?  A conversation (not a survey) will give you insight into what your audience really thinks about that new thing you're getting ready to launch, what you currently have going on, or your overall brand. During these one-on-one interviews I'll find out how your audience thinks, talks, and what motivates them. How they want to feel, and how you can give it to them.  

Ideal for:

  • Testing product or service ideas
  • Client/customer research 
  • Brand audit and/or refresh
  • Content creation
 
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Content Strategy (available September 12, 2017)

No more throwing random marketing tactics at the internet and hoping it sticks, or struggling to get the ideas in your head into a clear and meaningful process. That's an overwhelming time-suck where, (spoiler alert), nobody wins. I'll create a content strategy based on your goals and trends found in the Audience Insights. Your content strategy is a detailed map of how you can create content that invites a personal relationship with your audience, giving them exactly what they want...and need.

IDEAL FOR:

  • Product or service launch/campaigns
  • Gallery shows and events
  • Brand positioning (how you want to be perceived)
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content creation

You know your ideal client so well you're like an emotional voyeur. The strategy is set. Now it's time to pull your message together via educational and inspirational blog posts, video copy that lures audiences into your world, and insider emails that keep them there.

This service can include blogging/article, video, and print copy, email marketing, educational ebooks. However, it does not include social media and website copy.

IDEAL FOR:

  • You. The woman who doesn't want to spend another moment writing content. At all. You just want to book more photo and video shoots, make more art, style more products, source more clothes, mix more herbs, heal and make life easier for more women...the same way I'm here to make life easier for you.